Ep.03: Brooke Hill, CEO & Co-Founder of Swella Beauty on a more Modern, Luxury Future for Hair Braiding
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Brooke Hill, Ex-Googler and Wharton MBA, is the CEO & Co-Founder of Swella Beauty.
Braids have a rich history and a reputation for their protective nature. Unfortunately, along with these protective hairstyles are the common challenges associated with achieving them: increased pricing, long hours in the chair, lack of included services like hair washing and, sometimes, safety considerations, since many braiders require clients to travel to their home.
With Swella, Brooke and her Co-Founder, Zanbria Asante, are on a mission to address these concerns. The idea for the concept emerged nearly a year ago, when Brooke Hill hosted a five-week pop-up salon in Philadelphia that made $9,000 in revenue and served 30 customers. Success from this “braid cafe” combined with a $25,000 grant from the 2021 Visible Hands Accelerator was the impetus for the launch of the Swella brand—the now Atlanta-based storefront for which Hill is a cofounder. Swella opened last year and offers customers a full-service, luxurious yet affordable braiding experience. They have ambitions to scale and become the new standard for the space!
Description Source: Sweet July
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The Boardroom Beauty Podcast exists to cultivate community and conversation amongst the best in beauty. Tune in for weekly interviews with "Boardroom Beauties" who are advancing the industry through inclusion and innovation.
