EP.22: Milan Crawford, Head of Social at Shea Moisture on Content, Communities, and Culture
Listen Here:
Milan Crawford joins the Boardroom Beauty Podcast as the Head of Social for Shea Moisture. Her recent work has entailed leading up highly visible activations for the brand as they continue to bring innovative products that solve the unique needs of their targeted clientele and much more. In this episode Milan shares where her personal passions align with her professional career, her perspective and expertise on all things social and creator-led content, and much more. Tune into this episode to hear her shed light on the following:
The challenges and responsibility that comes with her role as a purpose driven marketer
The process of bringing the new Bond Repair Collection to market
The impact of insights-driven strategies in product development and the importance of addressing the specific needs of the target audience.
The mission of Shea Moisture to serve the black community and the focus on inclusivity and education in natural hair care
The important role the community plays in telling the Shea Moisture brand story
Empowering content creators through long-lasting partnerships
About Boardroom Beauty Podcast
The Boardroom Beauty Podcast exists to cultivate community and conversation amongst the best in beauty. Tune in for weekly interviews with "Boardroom Beauties" who are advancing the industry through inclusion and innovation. ↳
