EP.23: A New Approach to Body Care with Yasmin Zeinab, Founder of Abi Ame
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Yasmin Zeinab, the founder of ABI AMÉ, discusses the development of her innovative hero product, Summer Skin, which she launched her brand with just last year after conducting extensive market research in over 1,000 conversations with prospective customers to identify pain points and create solutions, centering her customer from the inception of the brand. Our conversation lightly touches on the importance of timing in the market and the growth potential of body care as well as where there was white space to advance the way we are caring for the skin on our bodies in the same way we care for the skin on our face.↳↳
Yasmin is Parisian and has gained an engaged skincare community on TikTok with her educational content on Parisian skincare. In this episode, she shares her recommendations for must-buy Parisian pharmacy finds as we discussed our favorite French pharmacy skincare products and the differences between the French and American beauty markets, for example, importance of word-of-mouth recommendations in the French market and the regulatory differences in sunscreen formulations between the US and EU. Yasmin shares her short-term focus on strengthening relationships with the ABI AMÉ community and staying true to their product development philosophy. In the long term, she hopes to expand retail availability and sees Sephora and Credo as ideal partners.↳↳
Learn more about ABI AMÉ on their Website, Instagram, and TikTok page!
About Boardroom Beauty Podcast
The Boardroom Beauty Podcast exists to cultivate community and conversation amongst the best in beauty. Tune in for weekly interviews with "Boardroom Beauties" who are advancing the industry through inclusion and innovation. ↳
